Social networking and pivacy
Social Networks, are evolving into a preferred means for disseminating information and content. For increasing fluidity of dissemination, the center studies means to incentivize viral propagation of information. In this model people involved in transmitting and recommending information would receive some compensation – monetary or other – for doing so. Meanwhile, one of the potential risks of integrating digital services on the Internet and using social networks stems from exposing private information to eavesdroppers or communicating too much sensitive information to digital services providers. The center is developing ways to improve privacy protection, and guard against loss of privacy through:
- strict separation of sensitive information between application providers
- advanced methods to obfuscate household consumption habits to external observers
- anonymous communication methods.